About the video:
The Concept for Ze Empire came about when the band met the lead role in the video ‘The People’s Model – Brosquito’, in January 2017. The Character in the video (Later given the moniker ‘Bob McSplooge’ by the director of the clip) was initially developed over a couple of brief conversations between Brosquito and the band. The storyline that the band had in mind for the video was perfectly suited to the character being developed, so they went in search of a film crew to bring their ideas to life. Having pitched the idea to a number of videographers and directors, the Enthusiasm of the guys at ‘Shots for Bands’ for the idea made it a no-brainer to get them on board. There is no doubt that the combination of Mayhem For Mary, Brosquito, and Shots for bands, have got the best result possible from the original idea.
The inspiration for the type of clip that has been produced comes from bands like Mastodon, 12 foot ninja, The bloodhound gang etc… Mayhem For Mary are definitely fans of a bit of humour in a music video. While on the face of it, this is video shows a funny dude getting up to some funny antics, there is a serious undercurrent to the storyline. This is reflective of both the song and the way Mayhem For Mary operate as a band. There is certainly a fun side to the band, but pay attention to the technical nature of this song and indeed other songs of theirs, and it quickly becomes clear that though the band do not appear to take themselves too seriously, they certainly take their songwriting craft very seriously.
Ze Empire is the story of the day in the life of Bob McSplooge, and his interactions on that day with the other characters in the clip, known as, dog, future boy, and the people. Bob is a bit of a comical rogue, the sort of person we don’t expect to get far in life, and not to inclined to do too much with it appears otherthan hang out with his dog, and think highly of himself. The clip delves into a scenario where bob unwittingly gains influence and control over the people, an opportunity to build Ze Empire. What will he do with this power? Will he use it for good of evil? How will the power change him as a man? Will the future child be his foe or his Savior? All will be revealed.